Best Practices to Fully Engage with Your Talent Community 

The average time it takes for someone to respond to an email message is 90 minutes. The average response time for text messages? 90 seconds.   When it comes to keeping your talent community fully engaged, the difference between these two numbers is a perfect example that illustrates why companies are shifting their focus towards mobile…

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4 Steps to Creating Captivating Campaigns for Candidates


In order for your recruitment marketing campaigns to become more strategic, recruiting teams must understand the underlying principle that “candidates are consumers” and leverage similar consumer-based practices to promote employer brand and job opportunities. With the rise of mobile technology, candidates expect a personalized and optimized experience across all device types — from their interactions…

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