The average time it takes for someone to respond to an email message is 90 minutes. The average response time for text messages? 90 seconds.
When it comes to keeping your talent community fully engaged, the difference between these two numbers is a perfect example that illustrates why companies are shifting their focus towards mobile solutions for recruitment, onboarding, and ongoing employee communications.
Just how many smartphone users are there? Roughly 6.4 billion worldwide, according to the online data platform Statista. What’s more, data suggesting a decline in computer and laptop ownership over the last couple of years is additional evidence supporting the incredible power of mobile, and how technology has shifted to favor mobile usage over many other forms of communication.
If you’re looking to learn more about the best practices of engaging with your talent community via the power of mobile and other tech platforms, read on.
Talent Engagement for Digital Natives
How do you engage the workforce of the future? Generation Z and Millennials are digital natives who would rather communicate via text than talk on the phone or open an email. Currently, these groups make up 46% of the full-time workforce in the United States alone, and companies that are using text messages to engage with their talent community are already a step ahead in their hiring practices over those who are still leaning on emails to get the job done.
Discovering which candidates fit well with your business goals as well as the culture of your business can take time; however, with text messaging, you can begin these conversations faster and more effectively than ever before.
Create Best-Match Opportunities
In the past, multi-step hiring practices have created situations where hiring teams have spent time and energy placing a candidate into a particular role, only to discover that their skill set is better suited to a completely different role. These types of situations are exacerbated further by the back-and-forth waiting game that often accompanies email communication. As the labor market shifts and candidates have more power in their job search, companies should be proactive about avoiding job skill mismatch and finding the best candidates for the positions they need most.
To help categorize candidates for the best roles, companies can create an online talent registration page that allows potential candidates to input their basic information and job preferences. From there, hiring teams can sort the information based on a variety of data sets, and then contact candidates directly on their mobile devices with unique links to featured jobs. The result? Streamlined hiring practices that are both appealing to potential candidates and more effective in filling open roles.
Thankfully, organizations can–and should–look to the future of hiring instead of spending days dumping resumes into a database. Mobile innovations will continue to lead the connection between companies and ideal job prospects. If your organization is looking for solutions to identify, recruit and retain top talent, reach out to start a conversation with us today.